Easy Local SEO Checklist & Strategy Guide
Simple Steps to Help Your Business Show Up and Get Noticed on Google Maps
Take a quick look at our simple business checkup below. If you want a clean, printable PDF copy that you can fill out by hand for your business, just click the button below to download it!
Download the Printable Checklist (PDF)1. Fixing Your Google Business Profile & Google Maps
Making sure your online map listing is set up correctly so nearby customers can find you when they search.
| What to Check | How it Helps Your Business | Status |
|---|---|---|
| Matching Name, Address, & Phone | Make sure your business name, phone number, and address are spelled exactly the same way everywhere online. | Needs a Look |
| Choosing the Right Type of Business | Look at the top businesses in your area and make sure you pick the exact same main category on Google that they use. | Needs a Look |
| Using a Local Phone Number | Whenever possible, use a local phone number instead of an 800 number so Google knows you are truly part of the community. | Needs a Look |
2. Tweaking Your Website Pages
Adding clear hints to your website so search engines know exactly what cities and neighborhoods you serve.
| What to Check | How it Helps Your Business | Status |
|---|---|---|
| Page Titles & Descriptions | Make sure your main city, town name, or state are written clearly in the hidden titles and summaries of your web pages. | Needs a Look |
| Code That Shows Your Location | Add a small piece of background code to your site that clearly tells search engines your exact real-world location. | Needs a Look |
3. Checking Out the Local Competition
Looking at the local businesses currently winning on Google to see what they are doing right and how to beat them.
| Search Words Customers Use | Your Rank | Are You on the Map? | How to Fix It |
|---|---|---|---|
| [Your Service] [Your Main City] | — | [ ] Yes [ ] No | — |
| [Your Service] near me | — | [ ] Yes [ ] No | — |
Ready to Help Customers Find You Online?
Use this easy checklist to spot mistakes, fix your website, and start showing up in front of local customers who are looking for exactly what you sell.
Download the Printable Checklist (PDF)