GOOGLE ADS CAMPAIGNS
Google Ads Agency Located In Central Michigan
Your #1 Best Google Ads Experts
Over 70 Google Ads Clients
Dedicated Google Ads Specialists
Grow With Us
Here’s what you’ll get when you sign up:
Dedicated Google Ads management specialists with at least 10 years of campaign management experience.
Strategy and Setup
Whether it’s Google Shopping, Text ads, Dynamic, Display, and more, we’ll strategize and set up what’s needed to get you conversions.
Campaign Buildout
Need a full campaign build from scratch? No problem, we’ll analyze your industry, competitors, personas, to create converting campaigns.
Support & Optimization
We’ll support you every step of the way with weekly/bi-weekly calls, on going reporting and optimization.
Tracking & Reporting
How do we know if the campaign is successful without tracking and reporting? We’ll set it up and report on the data.
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Why Building Predictable Revenue for Google Ads Management?
Are you struggling with managing your Google Ads? Better yet, maybe you’ve never used it. Regardless, we’re here to help.
Target your audience
We’ll help you show your ads to the right people with specific interests – interests that relate to your brand.
Control your costs
We’ll find the right balance between form fills, phone calls, and other conversions and your ad costs.
Manage your campaigns
If we aren’t doing a good job managing your campaigns then what’s the point? We’re on it everyday.
What Are the Different Types of Google Ads We Manage?
If you’re looking for experienced Google Ads professionals, here we are:
Google Search/Text Ads
Google search ads appear at the top of Google search results when someone searches for a keyword related to your business. They can include a headline, a description, a clickable link to your website, as well as other assets. Our search ads are carefully crafted after discussing the benefits of your business, analyzing competitive ads, discussing/identifying your customer base and much more.
Google Shopping Ads
Google Shopping ads are a powerful tool for online businesses selling physical products. They enable potential customers to quickly and easily compare prices, features, and reviews of different products from a variety of online stores. Utilizing Google Shopping can significantly boost businesses’ visibility and attract more relevant traffic to their website, ultimately leading to increased sales and revenue. If your aim is to target users who are actively looking to make a purchase through Google Search, then Google Shopping is an ideal eCommerce solution. For instance, if someone searches for “shirts” online and you sell shirts, displaying your shirts through Google Shopping can make it easier for users to find and purchase them.
Google Remarketing Ads
Google remarketing ads are a great way to advertise to those that are already familiar with your brand. Whether they already went to your website or opted-in to an email list, Google remarketing ads are the right way to go to get more conversions at a lower cost. Of course this helps keep your brand top of mind and can encourage people to return to your site and complete a purchase or take another desired action.
Google Display Ads
These ads appear on websites that are part of the Google Display Network, which includes millions of websites. They can include images, text, or videos and can be targeted to specific audiences based on demographics, interests, and behaviors.
Display ads are intended to effectively target particular audiences, taking into account their interests, demographics, and online activities. It is surprising that display ads have the potential to reach over 85% of internet users. Google display ads are featured on Google’s partner websites, showcasing users images and text that can grab their attention. At our PPC agency, we prioritize leveraging eye-catching imagery and persuasive text to entice users to click on the ad and complete a conversion.
Google Local Services Ads
Google local service ads are a great way to advertise local businesses such as HVAC companies, law firms, plumbers, pest control companies, housekeeping companies, electricians, moving companies, and more. Local Service ads are based on a pay per lead model. Google records the phone calls that come in after you become a Google Guaranteed partner. These ads are designed for businesses with a physical location and can appear on Google Maps, local search results, and other Google properties.
The Benefits of A Google Ads Agency
Google Ads offer several benefits for businesses that want to reach their target audience and drive more traffic to their website. Some of the key benefits of Google Ads include:
Highly Targeted
Google Ads allow businesses to target specific audiences based on factors such as keywords, location, demographics, and interests, making it easier to reach the right people at the right time.
Flexible
Google Ads allows businesses to adjust their campaigns in real-time, change their budget, and test different ad formats to see what works best for their audience.
Measurable Results
Google Ads provide detailed analytics that allow businesses to track their ad performance and see metrics such as clicks, impressions, conversions, and return on investment (ROI).
Cost-Effective
With Google Ads, businesses only pay when someone clicks on their ad, making it a cost-effective way to drive traffic to their website.
Quick Results
Unlike search engine optimization (SEO), which can take months to see results, Google Ads can drive traffic to a website almost immediately.
Brand Awareness
Even if people don’t click on your ad, they still see your brand and become more aware of it, which can lead to future sales.
PAID SEARCH
Google Ads Management
A quick glimpse into what Building Predictable Revenue offers as a Google Ads Expert:
The creation of an ad, including title and description, is more than just to get the attention of the user, because what good is an ad when you get lots of clicks, but don’t get the conversions you need. One of the main aspects for a Google Ad is the user expectation called UX. A good ad banner will fulfill the expectation of the user and therefore create more conversions.
- Google Ads Remarketing
One of the most efficient ways to create conversions is Ads Remarketing: This technology allows you to follow your leads around the web and provide user-specific offers based on their behavior and search history. - Target Audience & Keywords
Creating keywords to capture traffic from Google Search Engine Result pages is one aspect. But before setting up keywords and keyword groups through the Google Keyword Planner and Google Ad dashboard, thorough research about the target audience has to be conducted on different sources such as ESRI – the largest consumer database. Besides, your website analytics and CRM data will help even more to determine which keywords the campaign should also target. We categorize keywords in four different groups: Tier 1 (Highly Competitive Keywords with high Conversion Rates), Tier 2 (Highly Competitive Keywords with medium Conversion Rates), Tier 3 (Indirect/Opportunity Keywords with unexpected Conversion Rates), and GEO-based keywords. - Landing Pages
Where do you lead your users when they click on a Google Ad? The page must be designed solely for each Ad campaign and should not be just a page with conversion buttons such as “sign up” from your web presence. The landing page follows the corporate message and design of the Ad banner and can only be used as a successful converting tool when certain Google Guidelines are followed. - Analytics & Monitoring
Only a great analytics reports will provide lessons learned from which next Google Ads can benefit from. Key takeaways from past Ads campaigns are as important as the monitoring process of currently running campaigns.