Schema markup acts as the “translator” between your website’s human-readable text and an AI’s machine-readable database. For local service businesses, proper schema ensures that ChatGPT and Gemini know exactly which services (roofing, plumbing, HVAC) you offer and in which specific cities.
Top 4 Schema Types for Home Services
- LocalBusiness: Defines your physical presence and contact info.
- Service: Details specific offerings like “Emergency Pipe Repair.”
- Review: Validates your authority through customer social proof.
- FAQPage: Provides the direct answer blocks AI engines love to cite.
Ensuring these are implemented correctly is a core part of Nate Ranker’s approach to AEO & GEO Search Dominance.
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